Danya Gerasimova is a multidisciplinary designer and archivist based in St. Louis, MO. They support community centered storytelling and education at Nine PBS and offer branding, graphic design, and web development services to artists and cultural organizations. Portfolio available on request.

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The New Nine PBS
Brand campaign for a beloved St. Louis institution

When I started at Nine PBS in 2022, the local public media station had just re-branded to align more closely with the national PBS network.

Together with the Communications Team, I fleshed out, consolidated, and promoted the new Nine PBS brand. From billboards, to digital ads, to environmental graphics, we used a wide range of tools to reshape Nine PBS’s image.

Listen, St. Louis
Visual identity and set design for a civic-minded podcast

Client: Nine PBS
year(s): 2023
Listen, St. Louis with Carol Daniel is a podcast exploring current regional issues through the lens of Black history. The program’s visual identity called for a bold voice grounded in historical nuance. 

In addition to crafting the podcast’s logo and style guide, I designed a modular set capable of shifting between the studio environment and live events.

Sam Fox School Design Show
A poster to celebrate the work of young design professionals

Client: sam fox school of design & visual arts
year(s): 2024
Sam Fox School for Design & Visual Arts commissioned me to design an exhibition poster for the 2024 Annual BFA in Communication Design Capstone Show.

I created an algorithmic poster inspired by research on the emergent behavior of slime molds, a unique kind of cooperative single cell organisms. Slime molds are studied for their ability to form vast, adaptive, and decentralized networks optimized for sharing resources—a strength they have in common with the graduating cohort of designers featured in the show.

The Master and Margarita
Illustrated poster for a unique film screening

Client: uchicago & uic
year(s): 2024
The Master and Margarita is a new film adaptation of the iconic Russian novel by director Michael Lockshin, whose public anti-war stance left him exiled from Russia and without commercial distribution rights. To show the film on his own terms, Lockshin hosted screenings on US college campuses, branded as educational programming.

This risograph poster for a screening at UChicago’s Logan Center purposely strays from commercial film promotion conventions. Instead, it directly engages with the unique mix of constructivist and art deco aesthetics of 1930s Moscow captured in Lockshin’s film, foregrounding the art historical dimension of the screening event.

CINLAND
Visual identity and website for an experimental art practice

Client: Nine PBS
year(s): 2023–2026
Landscape artist Eric Ellingsen used to mark his creative interventions into the built environment with a simple set of store bought vinyl stickers spelling out "CINLAND".

I designed a logo and a modular grid system based on that original gesture, and implemented them on a website I built together with designer Nick Blake.